"The Giant" visually explores Earth’s evolution, from volcanic explosions to today, highlighting the volcano’s strength and Volvic water.
CGI scenes of volcanic eruptions, historic moments
and creatures like pterodactyls are combined with footage from Iceland.
For this exciting project, Susi Sie had the great task of depicting
an erupting volcano using analog materials.
Volvic’s commercial, "The Giant" ("La Force du Volcan"), won Gold for special effects and CGI at the Cresta Awards.
Title
The Giant
Client
Volvic
Agency
Young & Rubicam
Directors
Digital District, Gang Films, Y&R
Production
Gang Films
Analog Textures
Susi Sie
VFX / Animation
Digital District
Music
"Iron" - Woodkid